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Friday, February 3, 2012

A Word About Greed

When new salespeople start to become successful, they need to be on their guard for greed. The commissions start rolling in. Maybe they have won a trip or a prize. It starts to go to their heads. My advice...DON'T LET IT! STAY HUMBLE.

You became successful because you are good at selling. But you STAY successful when you ALWAYS put your clients' needs before your own.

Let me illustrate. There is a gaming company, who shall remain nameless - for legal reasons. I saw that they had lost HALF of their customers. This was a number in the millions! The problem - they do not care to listen to their customers. Then I read about the CEO of this company. He publicly stated, "He wants money. Money is his #1 focus." Can you see where this is going?

By staying focused on money (his needs) and not the customers' needs, he is setting himself and his company for ruin. I have seen blogs written about this company with comments from the customers flaming the company. Comments like:
  • "Sick of them being greedy."
  • "Why don't they fix the programming errors they have instead of introducing new things?"
  • "I am so tired of the game loading so slowly"
You get my drift? Let's say you are looking for a new company to sell for (for whatever reason). How do you determine the corporate culture so that you will be a good fit? Look at the CEO of the company. The CEO will set the direction and "tone" of the company. If the CEO is greedy and you are not, obviously you will not be a good fit with this company.

I once pissed off the CEO of a medical equipment company by a question that I asked in a final interview. I may have lost the battle but did not lose the war! I did my homework and was prepared for the interview. The CEO was not prepared to handle my questions - or didn't care to. A few months later, I found out that the company was sold and many of the sales reps lost their jobs. I saved myself from being unemployed, since new reps take time to start selling in the capital equipment field because of the long turn-around time of a sale.

As a sales rep, you will remain successful if you always put your client's needs first, without breaking any company policies or the law (gift giving). You will have a stellar reputation and because of that, will be able to convince, for example, the doctor "who doesn't see reps" because his colleague has opened the door for you.

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